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    Ride the range of Intense bikes including the all new Tracer at Aston Hill, home to some of the steepest and most technical tracks in south east England! All the bikes listed below are available to demo.  We are taking bookings across five time slots: 9am – 10.30am 10.30am.... More

    Intense Demo Day – Saturday 4th March at Aston Hill

    Soho Bikes | 15/02/2017 11:30:45

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    Intense Cycles + free beers + Soho Bikes = Massive launch party in central London for everything Intense in 2017!!!! Come down to Soho Bikes on Thursday 23rd February from 7pm to see / poke / sit on the Intense range including the brand new Tracer. Free beer all night,.... More

    Intense 2017 Launch Party – Thursday 23rd February at Soho Bikes

    Soho Bikes | 12/01/2017 09:02:14

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    Soho Bikes will be closed between Christmas and New Year. The store hours are as follows:   Friday 23rd December: 8am – 6pm Saturday 24th December to Monday 2nd January: Store closed Tuesday 3rd January: 8am - 7pm (normal opening hours resume) We advise.... More

    Christmas opening hours and posting dates

    Soho Bikes | 19/12/2016 12:21:36

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    We are excited to be hosting Brother Cycles for the launch of their new 29er adventure bike, the Big Bro. The evening will kick-off at 7pm with a chance to browse the Brother range of bikes.  There will be plenty of free beer on offer, and Will and James will be on hand to answer questions and generally shoot.... More

    Beers with Brother Cycles - Thursday 6th October, from 7pm at Soho Bikes

    Soho Bikes | 22/09/2016 08:25:41

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    AUTUMN DEMO DAY SUPPORTED BY MOJO SUSPENSION SATURDAY 10 SEPTEMBER 2016 10AM – 5PM ASTON HILL BIKE PARK, WENDOVER, HP22 5NQ We are returning to the legendary Aston Hill Bike Park for our second demo day of 2016. This time we are pleased to be supported by Mojo Suspension, the UK’s FOX suspension distributor. The guys.... More

    Demo Day - Saturday 10th September - Aston Hill

    Soho Bikes | 26/08/2016 10:22:00

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    A good word to sum up the new Santa Cruz Tallboy is 'versatile’.  Capitalising on the bike’s ability to transform from mile-munching trail bike to ripping-fun-shredder is exactly what this custom build is about. Having your cake and eating it. Up front the Fox 34 forks are stiff, supple and controlled, yet light enough to keep.... More

    Santa Cruz Tallboy CC v3 – (another) custom build

    Soho Bikes | 03/08/2016 18:35:00

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    We visited BikePark Wales a few weeks ago to pit trail and DH bikes as well as 27.5, 29 and 27.5+ wheel sizes against each other for Episode #03 of Soho Bikes TV: http://sohobikes.co.uk/content/soho-bikes-tv-episode-3-27-5-vs-29er-vs-27-5-vs-dh.aspx. We also gave Rob Warner a GoPro and a chance to ride with his old mate Steve Peat down the '50 Shades of Black'.... More

    Soho Bikes TV: Episode 3 - Unseen Footage with Peaty and Warner

    Soho Bikes | 05/07/2016 09:01:00

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    FOX suspension, ENVE wheels, SRAM XX1 Eagle 12sp groupset… needless to say we liked putting this together!

    Santa Cruz Tallboy CC v3 – custom build

    Soho Bikes | 01/07/2016 09:04:00

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    Jay completed his V10 CC build just in time to head out to the Alps… and get it all muddy!

    Santa Cruz V10 - Jay’s ‘extra medium’ custom build

    Soho Bikes | 16/06/2016 09:22:00

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    We gathered a “who’s who” of UK downhill and enduro talent (and Rob), headed out of London and hit the trails at BikePark Wales to test the following: - Is a downhill bike faster than a modern enduro bike on a UK downhill track? - Which wheel size is faster down.... More

    Soho Bikes TV: Episode 3 - 27.5 vs 29er vs 27.5+ vs DH

    Soho Bikes | 09/05/2016 08:55:00

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      For a beginner cyclist looking to buy your first road bike the choice can be a little overwhelming. So with the guys over at Thryve we have put together this simple guide to buying your first road bike. Step 1: Usage First you need to decide what type of riding you.... More

    A beginner's guide to buying a road bike

    Soho Bikes | 01/04/2016 09:38:00

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    We’re excited to announce the release of Soho Bikes TV Episode 2 featuring Greg Minnaar! This second instalment of Soho Bikes TV sees Rob Warner interviewing Greg Minnaar; the most successful downhill racer of all time. Find out what Greg has to say about his 2015 race season, racing against the likes of.... More

    Soho Bikes TV: Episode 2 - Greg Minnaar

    Soho Bikes | 21/12/2015 08:27:00

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    I’ve had disc brakes on my road bike for 6 months now. They are better than cantis and I’m not going back. The advantages are clear; improved stopping power in all conditions, better modulation, no wear on expensive rims, less requirement for perfectly true wheels, more tyre clearance. Etc. Etc. And etc. For me.... More

    Disc brakes on road bikes

    Soho Bikes | 20/11/2015 08:24:00

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    When we say ‘custom’, we mean ‘custom’!

    Santa Cruz Bronson v2 - Custom Build

    Soho Bikes | 01/09/2015 09:27:00

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    Last Saturday was the first time the notorious Red Hook Crit has been run in London. It’s a fast paced, head-to-head, brakeless fixed gear race around a closed road circuit. There is no rest time during the race at all. Its a 22km sprint for women and a 24km sprint for men. It was my first.... More

    The red hook "Grit" London

    Soho Bikes | 05/07/2015 08:20:00

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