About

** Peaty and Bryceland interview here **

We offer high quality bikes and accessories, expert workshop services, and our cafe is a great a place for cyclists to meet up and enjoy our delicious coffee and snacks, or one of our in-store events.

Whether you’re looking for a commuter bike with a difference, a custom-built mountain bike, or need to service any type of bike, our aim is simply to help you enjoy your riding as much as we do.

You can keep up to date with Soho Bikes by following us on Instagram, twitter and Facebook, or by subscribing to our mailing list here.

And of course don’t forget to check out our webshop for the latest offers and to buy your very own Soho Bikes t-shirt!

Soho Bikes on Google Maps

0207 439 9577

26 Berwick Street, Soho W1F 8RG

Opening hours

  • Mon–Fri 8am–7pm
  • Saturday 12noon–5pm
  • Sunday By appointment

Bikes

Whether you ride on the road, the racetrack, or simply to get to work, we stock high-quality bicycle brands, available across a wide range of prices.

Genesis

Classic, functional and stylish bikes built for the town and the country. And designed by our friends in North London. We have the new 2015 carbon Zero in-store available for test rides.

Santa Cruz

Soho Bikes is the central London destination for Santa Cruz bikes. We have the largest range of Santa Cruz demo bikes in London, including the Bronson, 5010, Tallboy LT and Nomad (the Nomad also features the new Hope cranks). Demo rides are available on a single bike basis or as a ‘group test’, which allows you to ride two or three bikes back-to-back on the same day. Please call the store for more details or to book a demo.

Some example “custom build” Santa Cruz bikes are shown here: 5010 CC - Nomad CC - Tallboy LTc

Cotic

Designed in Sheffield with fun and durability in mind, these bikes are crafted with the finest attention to detail. We have small, medium and large Roadrats in store for test rides, and the new Escapade.

Cooper

We are proud to add Cooper’s range of quintessentially British bikes to our range. The bikes feature Reynolds tubing, Brooks saddles and Sturmey Archer components, and are all named after race tracks where Cooper cars found success. As with all the bikes we stock you are encouraged to take one for a test ride!

Giant

Fantastic performance and value, for all on and off-road cycling disciplines.

Clothing, Parts & Accessories

We offer a wide selection of parts and accessories from a host of brands to keep your bike running smoothly.

We also have a range of seasonal clothing, helmets and shoes from Troy Lee Designs, howies, Gore, Madison, Giro, Chrome, Swrve, Five Ten and 7mesh.

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Soho Bikes London

Coffee

We are often told how lucky we are to have a bike shop in such a good coffee shop.  While not entirely accurate, the sentiment is true… Soho Bikes is an excellent coffee shop!  It just happens to have a bike shop at the back. Or something like that.

Come an experience our selection of Ozone coffee (roasted in Old Street) prepared by our experienced baristas.  We also serve a range of hearty and healthy food to keep your legs (or your brain) spinning for the rest of the day.

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Workshop

Our open-plan workshop is fully kitted out to cure any mechanical problems your bike is suffering, and get you riding again in no time.

We offer basic, standard and deluxe servicing and all kinds of repairs at competitive rates, along with more advanced services including brake bleeding and suspension servicing.

Our workshop menu is available here >>

WorkshopFluids

Events

If you want to be kept up-to-date with store events and shop rides please follow us on Instagram, twitter and Facebook, and subscribe to our mailing list here.

2015 Events & Dates

  • Sat 16 MayShop ride - South Wales
  • Wed 20 MayRacing: Beastway 2015 Rd.1 at Redbridge Cycle Centre from 6.30pm
  • Mon 25 MayCLOSED: Bank Holiday
  • Wed 27 MayRacing: Beastway 2015 Rd.2 at Redbridge Cycle Centre from 6.30pm
  • Wed 03 JunRacing: Beastway 2015 Rd.3 at Redbridge Cycle Centre from 6.30pm
  • Wed 10 JunRacing: Beastway 2015 Rd.4 at Redbridge Cycle Centre from 6.30pm
  • Wed 17 JunRacing: Beastway 2015 Rd.5 at Redbridge Cycle Centre from 6.30pm
  • Wed 24 JunRacing: Beastway 2015 Rd.6 at Redbridge Cycle Centre from 6.30pm
  • Wed 01 JulRacing: Beastway 2015 Rd.7 at Redbridge Cycle Centre from 6.30pm
  • Sat 04 JulUCI DH Rd.4 - Lenzerheide (Switzerland) - Showing live in store
  • Wed 08 JulRacing: Beastway 2015 Rd.8 at Redbridge Cycle Centre from 6.30pm
  • Sat 25 JulShop ride - Wales
  • Sun 26 JulCLOSED: Shop ride - Wales
  • Sat 22 AugUCI DH Rd.7 - Val di Sole (Italy) - Showing live in store
  • Mon 31 AugCLOSED: Bank Holiday

Webshop

Our latest online offers, plus buy your own Soho Bikes t-shirt