We offer high quality  bikes and accessoriesexpert workshop services, and our cafe is a great a place for cyclists to meet up and enjoy our delicious coffee and snacks, or one of our in-store events.

Whether you’re looking for a commuter bike with a difference, a custom-built mountain bike, or need to service any type of bike, our aim is simply to help you enjoy your riding as much as we do – every turn of the pedals.

We’re a friendly bunch, founded by life-long bike lovers, Nick, Tom and former professional World Cup racer, Rob Warner. We’re right in the heart of Soho so drop by to see what’s happening in the store – we think our coffee is worth the trip alone.

And of course don’t forget to check out our webshop for the latest offers and to buy your very own Soho Bikes t-shirt!

Soho Bikes on Google Maps

0207 439 9577

26 Berwick Street, Soho W1F 8RG

Opening hours

  • Mon–Fri 8am–8pm
  • Saturday 11am–5pm
  • Sunday 12noon–4pm


Whether you ride on the road, the racetrack, or simply to get to work, we stock high-quality bicycle brands, available across a wide range of prices.


Classic, functional and stylish bikes built for the town and the country. And designed by our friends in North London. We have the new 2015 carbon Zero in-store available for test rides.  

Santa Cruz

World-class bikes designed in California, which set the benchmark for carbon fibre and full suspension technology.

We have a Bronson, 5010 and Tallboy LT available for demo rides, all in Large and all with a similar high quality built kit. Off road demos are available on a single bike basis or as a ‘group test’ which allows you to ride two or three bikes back-to-back on the same day. Please call the store for more details or to book a demo.


Designed in Sheffield with fun and durability in mind, these bikes are crafted with the finest attention to detail. We aim to always keep a small and medium Roadrat in store for test rides.


Fantastic performance and value, for all on and off-road cycling disciplines.

Great deals on 2014 bikes here.

Clothing, Parts & Accessories

We offer a wide selection of parts and accessories from a host of brands to keep your bike running smoothly.  We also have a range of seasonal clothing from Gore, Madison, Giro, howies, Swrve and Le Col. 

We currently have a selection of men’s and women’s Gore-Tex and Gore Windstopper jackets available for 24hr demo - please call the store for details.

Soho Bikes London


Need a morning pick-me up…? Want to beat the post-lunch lethargy?

Try our locally-roasted Ozone coffee, meticulously prepared by our experienced baristas.

We also serve delicious freshly baked treats from our local bakery.



Our open-plan workshop is fully kitted out to cure any mechanical problems your bike is suffering, and get you riding again in no time.

We offer basic, standard and deluxe servicing and all kinds of repairs at competitive rates, along with more advanced services including brake bleeding and suspension servicing. 

Our workshop menu is available here »



Cycling is often better when shared with friends — the store is designed to be a hub for catching up with friends and like minded cyclists. 

Over the coming months we will be hosting all sorts of events, including screenings of the latest cycling events, shop rides out of town, cycle maintenance classes and more…

Autumn events

  • Thu 2 OctGenesis Bikes 2015 - An evening of bicycle geekery! We are very pleased to welcome the team behind Genesis bikes to talk about the 2015 range, answer questions and drink beer. Bikes and beer from 5pm, the talking will start about 7pm.
  • Sat 4 OctSome of us are going out on a ride (again)... shop open as usual :)
  • Thu 16 OctTroy Lee Designs one day flash sale! We are offering 20% - 50% off all TLD product in store only
  • Thu 16 OctWarner's World Cup Review Show Part 1 - from about 3.30pm in the shop
  • Thu 16 OctWarner's World Cup Review Show Part 2 - from about 6.30pm upstairs at The George on Wardour Street
  • Thu 23 OctExchanging Places event - Newman Street - 7.30am to 9.30am
  • Sat 25 OctOpen Midday - 4pm
  • Sun 26 OctCLOSED ALL DAY
  • Mon 27 OctOpen as normal from 8am


Our latest online offers, plus buy your own Soho Bikes t-shirt