About

** Buy Soho Bikes and Warnerism T-Shirts from the webshop **

** Peaty and Bryceland interviehere **

We offer high quality  bikes and accessoriesexpert workshop services, and our cafe is a great a place for cyclists to meet up and enjoy our delicious coffee and snacks, or one of our in-store events.

Whether you’re looking for a commuter bike with a difference, a custom-built mountain bike, or need to service any type of bike, our aim is simply to help you enjoy your riding as much as we do.

You can keep up to date with Soho Bikes by following us on Instagramtwitter and Facebook, or by subscribing to our mailing list here.

And of course don’t forget to check out our webshop for the latest offers and to buy your very own Soho Bikes t-shirt!

Soho Bikes on Google Maps

0207 439 9577

26 Berwick Street, Soho W1F 8RG

Opening hours

  • Mon–Fri 8am–7pm
  • Saturday 12noon–5pm
  • Sunday CLOSED (in March!)

Bikes

Whether you ride on the road, the racetrack, or simply to get to work, we stock high-quality bicycle brands, available across a wide range of prices.

Genesis

Classic, functional and stylish bikes built for the town and the country. And designed by our friends in North London. We have the new 2015 carbon Zero in-store available for test rides.  

Santa Cruz

World-class bikes designed in California, which set the benchmark for carbon fibre and full suspension technology.

We have a range of demo bikes available for test rides including a Bronson, 5010Tallboy LT and Nomad all in Large and all with a similar high quality built kit (the Nomad features Hope cranks). We also have a 5010 in Medium.  Off road demos are available on a single bike basis or as a ‘group test’ which allows you to ride two or three bikes back-to-back on the same day. Please call the store for more details or to book a demo.

Cotic

Designed in Sheffield with fun and durability in mind, these bikes are crafted with the finest attention to detail. We aim to always keep a small and medium Roadrat in store for test rides.

Giant

Fantastic performance and value, for all on and off-road cycling disciplines.

Great deals on 2014 bikes here.

Cooper

We are proud to add Cooper’s range of quintessentially British bikes to our range. The bikes feature Reynolds tubing, Brooks saddles and Sturmey Archer components, and are all named after race tracks where Cooper cars found success. As with all the bikes we stock you are encouraged to take one for a test ride!

Clothing, Parts & Accessories

We offer a wide selection of parts and accessories from a host of brands to keep your bike running smoothly.  We also have a range of seasonal clothing from Gore, Madison, Giro, howies, Chrome, Swrve and 7mesh. 

We have a selection of men’s and women’s Gore-Tex and Gore Windstopper jackets available for 24hr demo - please call the store for details.

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Soho Bikes London

Coffee

We are often told how lucky we are to have a bike shop in such a good coffee shop.  While not entirely accurate, the sentiment is true… Soho Bikes is an excellent coffee shop!  It just happens to have a bike shop at the back. Or something like that.

Come an experience our selection of Ozone coffee (roasted in Old Street) prepared by our experienced baristas.  We also serve a range of hearty and healthy food to keep your legs (or your brain) spinning for the rest of the day.

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Workshop

Our open-plan workshop is fully kitted out to cure any mechanical problems your bike is suffering, and get you riding again in no time.

We offer basic, standard and deluxe servicing and all kinds of repairs at competitive rates, along with more advanced services including brake bleeding and suspension servicing. 

Our workshop menu is available here >>

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Events

If you want to be kept up-to-date with store events and shop rides please follow us on Instagram, twitter and Facebook, and subscribe to our mailing list here.

2015 Events & Dates

  • Sat 28 MarchShop ride - Forest of Dean - Shop open (midday - 5pm)
  • Sun 29 MarchShop closed
  • Fri 03 AprilShop open 9am - 5pm
  • Sat 04 AprilShop closed
  • Sun 05 AprilEaster Sunday - Shop closed
  • Mon 06 AprilBank Holiday - Shop closed
  • Sun 12 AprilUCI DH Rd.1 - Lourdes (France) - Showing live in store
  • Sat 18 AprilRecord Store Day - Soho Bikes party - details TBC
  • Sat 25 AprilShop ride - Surrey somewhere (sign up to mailing list above)
  • Mon 04 MayBank Holiday - Shop closed
  • Sat 23 MayShop ride - location TBC
  • Mon 25 MayBank Holiday - Shop closed
  • Sat 06 JuneShop ride - Wales
  • Sun 07 JuneShop ride - Wales
  • Sun 07 JuneUCI DH Rd.2 - Fort William (Scotland) - Showing live in store
  • Sun 14 JuneUCI DH Rd.3 - Leogang (Austria) - Showing live in store
  • Sat 07 JulyUCI DH Rd.4 - Lenzerheide (Switzerland) - Showing live in store
  • Sun 02 AugUCI DH Rd.5 - Mont-Sainte-Anne (Canada) - Replay showing in store
  • Sun 09 AugUCI DH Rd.6 - Windham (United States) - Replay showing in store
  • Sat 22 AugUCI DH Rd.7 - Val di Sole (Italy) - Showing live in store
  • Mon 31 AugBank Holiday - Shop closed

Webshop

Our latest online offers, plus buy your own Soho Bikes t-shirt