We offer high quality bikes and accessories, expert workshop services, and our cafe is a great a place to meet-up and enjoy our delicious coffee and snacks, or one of our in-store events.

Whether you’re looking for a commuter bike with a difference, a custom-built mountain bike, or need to service any type of bike, our aim is simply to help you enjoy your riding as much as we do.

You can keep up to date with Soho Bikes by following us on Instagram, twitter and Facebook, or by subscribing to our mailing list here.

And of course don’t forget to check out our webshop for the latest offers and to buy your very own Soho Bikes t-shirt!

** Meet The Makers here **

** #SohoBikesTV Ep. 2: Greg Minnaar interview here **

** #SohoBikesTV Ep. 1: Peaty and Bryceland interview here **

Soho Bikes on Google Maps

0207 439 9577

26 Berwick Street, Soho W1F 8RG

Opening hours

  • Mon–Fri 8am–7pm
  • Saturday 12noon–5pm
  • Sunday By appointment


Whether you ride on the road, the racetrack, or simply to get to work, we stock high-quality bicycle brands at wide range of prices.


Classic, functional and stylish bikes built for the town and the country. And designed by our friends in North London. We have one of the largest selection of Genesis bikes in central London for viewing and test rides.


The latest technologies, meticulous attention to detail and unrivalled passion: Trek produce some of the world’s best performing road, city and mountain bikes.

Santa Cruz

Soho Bikes is the central London destination for Santa Cruz! We have the largest range of demo bikes in London including the Bronson v2 (Medium, Large & X-Large), 5010 v2 (Medium & Large), Nomad (Large), Hightower (Large & X-Large, 29er & 27.5+) and Stigmata (56cm). Demo rides are available on a single bike basis or as a ‘group test’, which allows you to ride two or three bikes back-to-back on the same day. Please call the store for more details or to book a demo.

Some of our “custom build” Santa Cruz bikes here: Bronson CC v2 (1) - Bronson CC v2 (2) - 5010 CC v1 - Nomad CC - Tallboy LTc - Bronson CC v1 - 5010 CC v1


We are now stocking Orange bikes, handbuilt in Halifax! We have a Five and Segment available for demo rides.


Designed in Sheffield with fun and durability in mind, Cotic bikes are playful, different and unique . We have small, medium and large Roadrats in store for test rides, and the new Escapade.

Clothing, Parts & Accessories

We offer a wide selection of parts and accessories from a host of brands to keep your bike running smoothly.

We also have a range of seasonal clothing, helmets and shoes from Troy Lee Designs, howies, Gore, Madison, Giro, Chrome, Swrve, and Five Ten.

Soho Bikes London


We are often told how lucky we are to have a bike shop in such a good coffee shop. While not entirely accurate, the sentiment is true… Soho Bikes is an excellent coffee shop! It just happens to have a bike shop at the back. Or something like that.

Come and enjoy our bespoke Origin roasted coffee prepared by our experienced baristas. We also serve a range of hearty food to keep your legs (or your brain) spinning for the rest of the day.

For the kit-geeks out there, we are currently running a La Marzocco Linea PB 2-group machine with Nuova Simonelli Mythos One, Mazzer Kony (electronic) and Mahlkoenig EK43 grinders.



Our open-plan workshop is fully kitted out to cure any mechanical problems your bike is suffering, and get you riding again in no time.

We offer basic, standard and deluxe servicing and all kinds of repairs at competitive rates, along with more advanced services including brake bleeding, suspension servicing and Di2 troubleshooting. We also build bikes, custom build wheels and apply Invisiframe to Bronsons and Bromptons!

Our workshop menu is available here



If you want to be kept up-to-date with store events and shop rides please follow us on Instagram, twitter and Facebook, and subscribe to our mailing list here.

2016 Events & Dates

  • Sat 09 JulUCI Downhill World Cup Rd.5 - Lenzerheide, SUI - LIVE in store from 1.30pm
  • Sat 03 SeptUCI Downhill World Cup Rd.7 - Vallnord, AND - LIVE in store from 1.30pm


Our latest online offers, plus buy your own Soho Bikes t-shirt