About

** Christmas Special Offers & Promotions - details here **

We offer high quality  bikes and accessoriesexpert workshop services, and our cafe is a great a place for cyclists to meet up and enjoy our delicious coffee and snacks, or one of our in-store events.

Whether you’re looking for a commuter bike with a difference, a custom-built mountain bike, or need to service any type of bike, our aim is simply to help you enjoy your riding as much as we do.

You can keep up to date with Soho Bikes by following us on Instagramtwitter and Facebook, or by subscribing to our mailing list here.

And of course don’t forget to check out our webshop for the latest offers and to buy your very own Soho Bikes t-shirt!

Soho Bikes on Google Maps

0207 439 9577

26 Berwick Street, Soho W1F 8RG

Opening hours

  • Mon–Fri 8am–7pm
  • Saturday 12noon–5pm
  • Sunday 12noon–4pm

Bikes

Whether you ride on the road, the racetrack, or simply to get to work, we stock high-quality bicycle brands, available across a wide range of prices.

Genesis

Classic, functional and stylish bikes built for the town and the country. And designed by our friends in North London. We have the new 2015 carbon Zero in-store available for test rides.  

Santa Cruz

World-class bikes designed in California, which set the benchmark for carbon fibre and full suspension technology.

We have a Bronson, 5010 and Tallboy LT available for demo rides, all in Large and all with a similar high quality built kit. Off road demos are available on a single bike basis or as a ‘group test’ which allows you to ride two or three bikes back-to-back on the same day. Please call the store for more details or to book a demo.

Cotic

Designed in Sheffield with fun and durability in mind, these bikes are crafted with the finest attention to detail. We aim to always keep a small and medium Roadrat in store for test rides.

Giant

Fantastic performance and value, for all on and off-road cycling disciplines.

Great deals on 2014 bikes here.

Cooper

We are proud to add Cooper’s range of quintessentially British bikes to our range. The bikes feature Reynolds tubing, Brooks saddles and Sturmey Archer components, and are all named after race tracks where Cooper cars found success. As with all the bikes we stock you are encouraged to take one for a test ride!

Clothing, Parts & Accessories

We offer a wide selection of parts and accessories from a host of brands to keep your bike running smoothly.  We also have a range of seasonal clothing from Gore, Madison, Giro, howies, Swrve and Le Col. 

We currently have a selection of men’s and women’s Gore-Tex and Gore Windstopper jackets available for 24hr demo - please call the store for details.

bostld-helmetsclothing
Soho Bikes London

Coffee

Need a morning pick-me up…? Want to beat the post-lunch lethargy?

Try our locally-roasted Ozone coffee, meticulously prepared by our experienced baristas.

We also serve delicious freshly baked treats from our local bakery.

coffee-and-magazineespressoblackboard

Workshop

Our open-plan workshop is fully kitted out to cure any mechanical problems your bike is suffering, and get you riding again in no time.

We offer basic, standard and deluxe servicing and all kinds of repairs at competitive rates, along with more advanced services including brake bleeding and suspension servicing. 

Our workshop menu is available here >>

WorkshopFluids

Events

Cycling is often better when shared with friends — the store is designed to be a hub for catching up with friends and like minded cyclists. 

If you want to be kept up-to-date with store events and shop rides please follow us on Instagram, twitter and Facebook, and subscribe to our mailing list here.

Christmas events

  • Tue 09 DecRob Warner and Steve Behr's Walk Down Memory Lane - from 7pm
  • Wed 17 DecLe Col evening - Meet Yanto Barker - from 7pm
  • Wed 24 DecOpen 8am - 4pm
  • Thu 25 DecCLOSED (Happy Christmas!)
  • Fri 26 DecCLOSED
  • Sat 27 DecCLOSED
  • Sun 28 DecCLOSED
  • Mon 29 DecOpen 10am - 6pm
  • Tue 30 DecOpen 10am - 6pm
  • Wed 31 DecOpen 10am - 4pm
  • Thu 01 JanCLOSED (Happy New Year!)
  • Fri 02 JanOpen 10am - 6pm
  • Sat 03 JanNormal opening hours resume

Webshop

Our latest online offers, plus buy your own Soho Bikes t-shirt