About

We offer high quality bikes and accessories, expert workshop services, and our cafe is a great a place to meet-up and enjoy our delicious coffee and snacks, or one of our in-store events.

Whether you’re looking for a commuter bike with a difference, a custom-built mountain bike, or need to service any type of bike, our aim is simply to help you enjoy your riding as much as we do.

You can keep up to date with Soho Bikes by following us on Instagram, twitter and Facebook, or by subscribing to our mailing list here.

And of course don’t forget to check out our webshop for the latest offers and to buy your very own Soho Bikes t-shirt!

** Peaty and Bryceland interview here **

Soho Bikes on Google Maps

0207 439 9577

26 Berwick Street, Soho W1F 8RG

Opening hours

  • Mon–Fri 8am–7pm
  • Saturday 12noon–5pm
  • Sunday By appointment

Bikes

Whether you ride on the road, the racetrack, or simply to get to work, we stock high-quality bicycle brands at wide range of prices.

Genesis

Classic, functional and stylish bikes built for the town and the country. And designed by our friends in North London. We have one of the largest selection of Genesis bikes in central London for viewing and test rides.

Trek

The latest technologies, meticulous attention to detail and unrivalled passion: Trek produce some of the world’s best performing road, city and mountain bikes.

Santa Cruz

Soho Bikes is the central London destination for Santa Cruz bikes. We have the largest range of Santa Cruz demo bikes in London, including the Bronson, 5010, Tallboy LT and Nomad (the Nomad also features the new Hope cranks). Demo rides are available on a single bike basis or as a ‘group test’, which allows you to ride two or three bikes back-to-back on the same day. Please call the store for more details or to book a demo.

Some example “custom build” Santa Cruz bikes are shown here: 5010 CC - Nomad CC - Tallboy LTc

Orange

We are now stocking Orange bikes, handbuilt in Halifax! We have a Five and Segment available for demo rides.

Cotic

Designed in Sheffield with fun and durability in mind, Cotic bikes are playful, different and unique . We have small, medium and large Roadrats in store for test rides, and the new Escapade.

Cooper

We are proud to add Cooper’s range of quintessentially British bikes to our range. The bikes feature Reynolds tubing, Brooks saddles and Sturmey Archer components, and are all named after race tracks where Cooper cars found success. As with all the bikes we stock you are encouraged to take one for a test ride!

Clothing, Parts & Accessories

We offer a wide selection of parts and accessories from a host of brands to keep your bike running smoothly.

We also have a range of seasonal clothing, helmets and shoes from Troy Lee Designs, howies, Gore, Madison, Giro, Chrome, Swrve, Five Ten and 7mesh.

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Soho Bikes London

Coffee

We are often told how lucky we are to have a bike shop in such a good coffee shop. While not entirely accurate, the sentiment is true… Soho Bikes is an excellent coffee shop! It just happens to have a bike shop at the back. Or something like that.

Come and experience our selection of Ozone coffee (roasted in Old Street) prepared by our experienced baristas. We also serve a range of hearty and healthy food to keep your legs (or your brain) spinning for the rest of the day.

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Workshop

Our open-plan workshop is fully kitted out to cure any mechanical problems your bike is suffering, and get you riding again in no time.

We offer basic, standard and deluxe servicing and all kinds of repairs at competitive rates, along with more advanced services including brake bleeding and suspension servicing.

Our workshop menu is available here

WorkshopFluids

Events

If you want to be kept up-to-date with store events and shop rides please follow us on Instagram, twitter and Facebook, and subscribe to our mailing list here.

2015 Events & Dates

  • Sat 22 AugUCI DH Rd.7 - Val di Sole (Italy) - Live in store
  • Mon 31 AugCLOSED: Bank Holiday
  • Sat 05 SeptUCI Downhill World Champs - Live in store from 1pm

Webshop

Our latest online offers, plus buy your own Soho Bikes t-shirt